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Marketing in the digital age

2/14/2008 —

Chancellor Charles H. Davis from Penn State Wilkes-Barre, along with corporate sponsors Borton Lawson Engineering, Mohegan Sun at Pocono Downs, and Fleet Decal and Graphics will host an Executive Management Series breakfast on Friday, February 29, 2008, from 7:30 a.m.-9:00 a.m. at the Westmoreland Club in Wilkes-Barre.

The forum entitled Keeping Pace with Marketing in the Digital Age is ideally suited for senior level managers from companies and non-profit organizations who want to learn more about e-marketing techniques, and how e-marketing impacts the success of their businesses and the global market. With today’s on-line industry growing at such a rapid pace, the program is designed to help businesses understand the importance of e-marketing, and how this platform works within their marketing mix.

Special keynote speaker for the event will be Cathy Von Birgelen, a Strategic Marketing Consultant and Program Manager from Penn State Erie’s Knowledge Park. An interactive pioneer with over fifteen years of hands-on marketing experience, Von Birgelen will showcase her tech experience and knowledge of sales and marketing, publishing, and multimedia production to business professionals who attend the seminar. In addition to her business development background, Von Birgelen has consulted many national companies like General Electric and Choice Hotels. She is also the past president of the Erie Advertising Club, and current member of the Athena Powerlink for Women Owned Businesses. Other guest panelists scheduled to attend the program are Kristopher B. Jones, President and CEO of Pepperjam, Inc. Jack Kiefer, President and CEO of BabyAge.com, Inc., and Christopher J. Haran, CEO of The Great Valley Technology Alliance. 

To learn more about Penn State Wilkes-Barre’s Executive Management Series, contact Ina Lubin, Director of Continuing Education at 675-9251 or ikL1@psu.edu.

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