Corporate Communications Certificate
This 15-credit Corporate Communications certificate is designed to offer those who hold a degree in a specialized area of knowledge in corporate communications.
In today’s fast paced environment, business professionals meet face to face, speak on the telephone, utilize social media, email, text, share documents in the cloud and use video conferencing to communicate globally. How do the methods of communication used affect the decisions they make? Do different modes of communication require different styles? The dramatic changes in how we communicate have impacted how a company builds its image, chooses products, reaches customers and even makes decisions about hiring and promotion. Sharpen your communication skills today and give yourself a competitive advantage in the business world!
The certificate consists of five 3-credit courses, for a total of 15 credits:
CAS 352: Organizational Communication
This course examines the function and structure of communication in both formal and informal situations.
MKTG 301: Principles of Marketing
Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. Prerequisite: ENGL 015 or ENGL 030; ECON 102 or ECON 104; MATH 02.
MKTG 310: Public Relations and Marketing
Examination of the role of public relations in a company's efforts to manufacture and market its products and services. Prerequisite: MKTG 301.
CC 402: The Media and Public Relations
Publicity strategies involving a variety of media resources. Prerequisite: MKTG 310.
ENGL 420: Writing for the Web
Analysis and composition of informative, persuasive, and "creative" Web texts, based on rhetorical principles; no prior Web writing experience required. Prerequisite: ENGL 015 or ENGL 030.
Certificate Program BenefitsCertificate programs provide a flexible, convenient, short-term opportunity for professional development, self enhancement, and earning a formal academic credential from Penn State. Certificate program courses can “step up” or apply to academic degrees at Penn State.
Admission to Certificate Program
This certificate is designed for those who hold a bachelors degree in any discipline. Semester tuition and fees apply. If you are interested in enrolling, please contact Continuing Education at the number listed below.
Information on financial aid and aid eligibility for part-time students enrolled in credit certificate programs is available by contacting Stacey Zelinka at Penn State Wilkes-Barre at (570) 675-9238 or by visiting www.wb.psu.edu/Admissions/FinancialAid.
Courses will be offered at Penn State Wilkes-Barre in Lehman, Penn State Worthington Scranton, and Penn State Wilkes-Barre's Northern Tier Center in Towanda.
Now accepting registrations for the first course that will run on Mondays from August 25-December 8, 2014; 6:00-9:00 pm. To register for this certificate or for more information, please contact the Penn State Wilkes-Barre's Northern Tier Center at 570-268-7778 or email firstname.lastname@example.org.
View information on registering for undergraduate courses through Continuing Education, as well as other useful information for undergraduate students.